There are three cities which comprise our region.
They are El Paso, Juárez and Las Cruces.
El Paso
El Paso, famous for its good weather, is known far and wide as the “Sun City.” Its icon is representative of the sun and indicative of this city’s favorable climate.
Juárez
Often represented by visuals of the enormous and iconic “La Equis” created by Mexican sculptor Sebastian. “La Equis” is located just south of the El Paso-Juarez border on the bank of the Rio Grande, and was designed to represent the intersection of the indigenous Aztec and the Spanish cultures.
Las Cruces
Las Cruces, which means “the crosses” in Spanish, is often identified with visuals of crosses, such as the icon on the city’s flag.
The color palette of the logo reflects the region’s bright and colorful culture. These are the colors you see in abundance throughout the region on homes, murals, buildings, fashion, and in decor and nature.
The use of plus signs was chosen to convey the idea of an equation that consists of parts. If one of the cities is removed from the equation, the sum changes and is not as great.
The plus signs also visually further emphasize the concept of intersections.
